Naming, branding and packaging for Conrado Gajate, Extra Virgin Olive Oil producer from Lumbrales, Salamanca, Spain. This olive oil is called ALEA IACTA EST ( the die is cast) due to a Roman ruins site discovered a few kilometres from the olive grove, where some games of chance and coins from Ancient Rome were found. For the packaging we painted and screenprinted the bottle to achieve a dice shape, since the correct translation would be “ the dice was cast”. The result is a unique packaging, which is both chic as well as stunning at the same time.
CREDIT
- Agency/Creative: Javier Garduño Estudio De Diseño
- Article Title: New Olive Oil From Arribes del Duero
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Spain
- Market Region: Global
- Project Deliverables: Brand Naming, Branding, Packaging Design, Product Naming
- Format: Bottle
- Substrate: Glass Bottle
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
