Generic selectors
Exact matches only
Search in title
Search in content
Search in posts

New Old Name For Beer Lovers, Zytho Brewing by Creative Platform

New Old Name For Beer Lovers, Zytho Brewing by Creative Platform

Long before there were beer geeks, there were Zythophiles, lovers of all things beer. With so many busy craft beers we wanted to create a simple design with a unique name that had some history and meaning to uncover. We chose a light, bright colour palette to communicate the vibrant and sessionable beer profiles. A strong graphic element was needed to support the new name and zingy taste profiles, so the continuous Z was created. We also created a monogram for “Zythophile” to communicate the idea of a person who loves all things beer.

CREDIT

  • Agency/Creative: Creative Platform
  • Article Title: New Old Name For Beer Lovers, Zytho Brewing by Creative Platform
  • Organisation/Entity: Agency, Published Commercial Design
  • Project Type: Packaging
  • Agency/Creative Country: Australia
  • Market Region: Oceania
  • Project Deliverables: Brand Architecture, Brand Identity, Brand Naming, Brand Strategy, Brand World, Branding, Identity System, Packaging Design, Product Architecture, Product Naming, Tone of Voice
  • Format: Box, Can, Case
  • Substrate: Metal, Pulp Board

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
6
Good
Vote
0
Bad
Vote
0
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
6
Good
Vote
0
Bad
Vote
0
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
5
Good
Vote
0
Bad
Vote
0