Long before there were beer geeks, there were Zythophiles, lovers of all things beer. With so many busy craft beers we wanted to create a simple design with a unique name that had some history and meaning to uncover. We chose a light, bright colour palette to communicate the vibrant and sessionable beer profiles. A strong graphic element was needed to support the new name and zingy taste profiles, so the continuous Z was created. We also created a monogram for “Zythophile” to communicate the idea of a person who loves all things beer.
CREDIT
- Agency/Creative: Creative Platform
- Article Title: New Old Name For Beer Lovers, Zytho Brewing by Creative Platform
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Australia
- Market Region: Oceania
- Project Deliverables: Brand Architecture, Brand Identity, Brand Naming, Brand Strategy, Brand World, Branding, Identity System, Packaging Design, Product Architecture, Product Naming, Tone of Voice
- Format: Box, Can, Case
- Substrate: Metal, Pulp Board
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation