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New Old Name For Beer Lovers, Zytho Brewing by Creative Platform

New Old Name For Beer Lovers, Zytho Brewing by Creative Platform

Long before there were beer geeks, there were Zythophiles, lovers of all things beer. With so many busy craft beers we wanted to create a simple design with a unique name that had some history and meaning to uncover. We chose a light, bright colour palette to communicate the vibrant and sessionable beer profiles. A strong graphic element was needed to support the new name and zingy taste profiles, so the continuous Z was created. We also created a monogram for “Zythophile” to communicate the idea of a person who loves all things beer.

CREDIT

  • Design Agency: Creative Platform
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: New Old Name For Beer Lovers, Zytho Brewing by Creative Platform
  • Brand / Project Name: Zytho Brewing
  • Strategic Deliverables: Brand Architecture, Brand Naming, Product Architecture, Brand World, Brand Strategy, Tone of Voice, Product Naming
  • Design Deliverables: Packaging Design, Brand Identity, Identity System, Branding
  • Location: Australia
  • Market Country: Australia
  • Market Region: Oceania
  • Product Category: Beer & Cider
  • Consumer Packaging Format: Box, Can, Case
  • Consumer Substrate / Material: Metal, Pulp Board

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