New Identity and Record Packaging for Indie Rock Band Jing by Yihuang Zhou

New Identity and Record Packaging for Indie Rock Band Jing by Yihuang Zhou

Jing is an indie rock band based in Suzhou, China. Over the years, the band has accumulated a strong and dedicated local and international audience. With the release of their latest EP “Everlasting Ball”, the band introduced a new visual identity designed by Yihuang Zhou. The refresh includes a new logo, a new typography scheme, and a new image style.

Jing’s music is about mythology, euphoria and confusion. The band creates sensational sonic experience by clever manipulations of the instruments. The music is almost always inexplicit and accompanied with vague poetry, leaving the listeners much room for their own interpretation, and also allows the music to grow with the listeners as time passes by.

Inspired by the myth of oedipus, Everlasting Ball marks the band’s exploration into a more experimental style by introducing unconventional synth sounds and ambient recordings into the intricate instrumental sounds that’s familiar to its audience.

Yihuang Zhou has designed a new logo featuring a custom lettering of the band’s name in both Chinese and English. Derived from a traditional calligraphy work of the Qianlong Emperor of ancient China, the lettering was made with a sharp-cut contemporary style to reflect the band’s interest in mythology, its Suzhou roots and contemporary music style. A new typographic scheme was designed for typographical consistency in a multilingual environment. The blurry, grainy images of the identity also speaks to the ever-evolving music experiments that the band has been making.

Stanley Chen created the theme illustration for EP Everlasting Ball.

CREDIT

  • Agency/Creative: Yihuang Zhou
  • Article Title: New Identity and Record Packaging for Indie Rock Band Jing by Yihuang Zhou
  • Organisation/Entity: Freelance
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: China
  • Agency/Creative City: Suzhou
  • Market Region: Asia
  • Project Deliverables: 2D Design, Brand Identity, Logo Design, Packaging Design
  • Format: Clamshell
  • Substrate: Fabric, Plastic, Pulp Paper
  • Industry: Entertainment
  • Keywords: Music, Band, Packaging, Record

  • Credits:
    Designer: Yihuang Zhou
    Illustrator: Stanley Chen

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