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New Identity and Packaging for Small Craft Beer Producer

New Identity and Packaging for Small Craft Beer Producer
Šlif beer was born as one families desire to turn their love for making craft beer from long-lasting hobby to a proper brewery and share their passion with hopheads around the world.
Šlif is an old-school Serbian jargon word, used to describe someone with an exceptionally smooth character – a person that for example knows how to score a table in a fully booked restaurant.
To reflect the essence of it’s name, we wanted to develop something timeless – a design that will stand out effortlessly, just like all any smooth operator does. To give a nod to the local quality of the name and the beer itself, we created a logo in custom cyrillic type face, offset by a slightly re-mastered Ivančić family crest. This way, we wanted to give it a dash of tradition that is slightly neglected in a predominantly hipster oriented design trends. We wrapped it all up in two-tone packaging with a subdued colour pallet to depict a subtle, yet effective manner of a someone with a “lot of Šif”.

CREDIT

  • Agency/Creative: IMVD
  • Article Title: New Identity and Packaging for Small Craft Beer Producer
  • Organisation/Entity: Freelance, Published Commercial Design
  • Project Type: Packaging
  • Agency/Creative Country: Serbia
  • Market Region: Europe
  • Project Deliverables: Brand Architecture, Brand Guidelines, Brand Identity, Brand Strategy, Branding, Graphic Design, Identity System, Packaging Design
  • Format: Bottle, Box, Keg
  • Substrate: Glass Bottle

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