Daria Fox – Siberian Collection
Sibirskaja Kollekcija (Siberian Collection) is the leading brand in the category of dumplings (meat ravioli) on the Russian market. Siberian Collection is a high-end brand with exquisite ingredients, traditional recipes (preserves taste sensations) and innovation in production and packaging. As a leader SK needs always to be a step ahead the competitors. New bold and clear Identity highlighted these brand values and at the same time identity is still recognisable to loyal consumers.
The main design challenge was to update the range according to the outlined brand values and to communicate contemporary, premium and innovative feeling. The additional task was to design the stickers. They play as an ingredient defining navigation system and leave emotional premium quality feeling.
Innovators have become the core of the target audience. The main insight is the desire to associate their dedication and the desire to adapt innovations as soon as possible. General idea of brand positioning for Siberian collection was continuous development and improvement of the brand. Quality here turns into something tangible and concrete – searching for the best suppliers, farm meet, innovative packaging, taste quality – absolutely exquisite user experience.