A fresh identity concept for a fish-products company from Oman.
Alphafish needed an international look and feel as they looked to increase global presence. Combining the shape of the Greek alphabet, alpha with the outline of a fish, we designed an icon and brand identity with a sea-blue & white colour scheme.
![](https://worldbranddesign.com/wp-content/uploads/2020/02/11111.png)
![](https://worldbranddesign.com/wp-content/uploads/2020/02/6666.png)
![](https://worldbranddesign.com/wp-content/uploads/2020/02/222.png)
![](https://worldbranddesign.com/wp-content/uploads/2020/02/concept.gif)
![](https://worldbranddesign.com/wp-content/uploads/2020/02/555.png)
![](https://worldbranddesign.com/wp-content/uploads/2020/02/530c8f61463639.5a6f9aa611a82.png)
CREDIT
- Agency/Creative: Paradigm Design Consultants
- Article Title: New Iconic Identity for Fish Products Company
- Organisation/Entity: Agency, Non Published Concept Design
- Project Type: Identity
- Agency/Creative Country: India
- Market Region: Middle East
- Project Deliverables: Brand Identity, Graphic Design, Packaging Design, Rebranding, Research
- Industry: Food/Beverage
- Keywords: identity design, brand identity, icon, merchandise, collateral, logo design
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation