New Ice Cream Packaging and Brand Refresh Created by FortyTwo Studio for Family Owned James Rizza & Sons
James Rizza & Sons have been a family owned and operated business for over 100 years, they’re an ice-cream dynasty! With an awards cabinet bursting at the seems – Rizza’s are nationally recognised for some of the finest ice cream in the UK, but with a neglected brand and product packaging they were losing ground in the ice cream wars of modern supermarket retail. Cue a brand refresh and packaging redesign which allows them to compete nationally with the FroYo start ups of Gen-Z.
CREDIT
- Design Agency: FortyTwo Studio
- Organisation/Project Type: Agency, Published Commercial Design
- Article Title: New Ice Cream Packaging and Brand Refresh Created by FortyTwo Studio for Family Owned James Rizza & Sons
- Brand / Project Name: Rizzas Ice Cream Rebrand and Packaging
- Strategic Deliverables: Brand Architecture, Brand Strategy, Tone of Voice
- Design Deliverables: Packaging Design, Brand Identity, Identity System, Branding, Brand Refinement, Brand Redesign, Brand Creation, Graphic Design, Brand Guidelines, Brand Rejuvenation, Retail Brand Design, Rebranding
- Location: United Kingdom
- Market Country: United Kingdom
- Market Region: Europe
- Product Category: Packaging
- Consumer Packaging Format: Pot
- Consumer Substrate / Material: Plastic
FEEDBACK
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