New Ice Cream Packaging and Brand Refresh Created by FortyTwo Studio for Family Owned James Rizza & Sons

New Ice Cream Packaging and Brand Refresh Created by FortyTwo Studio for Family Owned James Rizza & Sons

James Rizza & Sons have been a family owned and operated business for over 100 years, they’re an ice-cream dynasty! With an awards cabinet bursting at the seems – Rizza’s are nationally recognised for some of the finest ice cream in the UK, but with a neglected brand and product packaging they were losing ground in the ice cream wars of modern supermarket retail. Cue a brand refresh and packaging redesign which allows them to compete nationally with the FroYo start ups of Gen-Z.

CREDIT

  • Design Agency: FortyTwo Studio
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: New Ice Cream Packaging and Brand Refresh Created by FortyTwo Studio for Family Owned James Rizza & Sons
  • Brand / Project Name: Rizzas Ice Cream Rebrand and Packaging
  • Strategic Deliverables: Brand Architecture, Brand Strategy, Tone of Voice
  • Design Deliverables: Packaging Design, Brand Identity, Identity System, Branding, Brand Refinement, Brand Redesign, Brand Creation, Graphic Design, Brand Guidelines, Brand Rejuvenation, Retail Brand Design, Rebranding
  • Location: United Kingdom
  • Market Country: United Kingdom
  • Market Region: Europe
  • Product Category: Packaging
  • Consumer Packaging Format: Pot
  • Consumer Substrate / Material: Plastic

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