James Rizza & Sons have been a family owned and operated business for over 100 years, they’re an ice-cream dynasty! With an awards cabinet bursting at the seems – Rizza’s are nationally recognised for some of the finest ice cream in the UK, but with a neglected brand and product packaging they were losing ground in the ice cream wars of modern supermarket retail. Cue a brand refresh and packaging redesign which allows them to compete nationally with the FroYo start ups of Gen-Z.
![](https://worldbranddesign.com/wp-content/uploads/2020/07/FortyTwo_Studio_Rizzas4.jpg)
![](https://worldbranddesign.com/wp-content/uploads/2020/07/FortyTwo_Studio_Rizzas5.jpg)
![](https://worldbranddesign.com/wp-content/uploads/2020/07/FortyTwo_Studio_Rizzas_Bags.jpg)
![](https://worldbranddesign.com/wp-content/uploads/2020/07/Tub_Ad2.jpg)
![](https://worldbranddesign.com/wp-content/uploads/2020/07/view-03-preview.jpg)
![](https://worldbranddesign.com/wp-content/uploads/2020/07/Mint_Choc_Chip_Classic1ltr-Front-1.jpg)
![](https://worldbranddesign.com/wp-content/uploads/2020/07/Strawberry_Classic1ltr-Front.jpg)
![](https://worldbranddesign.com/wp-content/uploads/2020/07/View-04-03-Strawberry.png)
![](https://worldbranddesign.com/wp-content/uploads/2020/07/View-04-02-Vanilla-Classic.png)
![](https://worldbranddesign.com/wp-content/uploads/2020/07/FortyTwo_Studio_Rizzas4sm.jpg)
![](https://worldbranddesign.com/wp-content/uploads/2020/07/MG_8118.jpg)
![](https://worldbranddesign.com/wp-content/uploads/2020/07/MG_8075.jpg)
![](https://worldbranddesign.com/wp-content/uploads/2020/07/MG_8089.jpg)
CREDIT
- Agency/Creative: FortyTwo Studio
- Article Title: New Ice Cream Packaging and Brand Refresh Created by FortyTwo Studio for Family Owned James Rizza & Sons
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: United Kingdom
- Market Region: Europe
- Project Deliverables: Brand Architecture, Brand Creation, Brand Guidelines, Brand Identity, Brand Redesign, Brand Refinement, Brand Rejuvenation, Brand Strategy, Branding, Graphic Design, Identity System, Packaging Design, Rebranding, Retail Brand Design, Tone of Voice
- Format: Pot
- Substrate: Plastic
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation