I created Brand Identity for Studio Mosaic which is an architecture/interior design Studio dedicated to building spaces with depth, details & connect people and companies with stimulating spaces through design, architecture and personalized style. They were looking for a balance between functionality, aesthetics, modernity and tradition; focusing on human experience with space. Design, in its simplicity, is elegant.

Architects make what seems impossible possible by helping to bring our ideas to life safely. Creative, realistic and ambitious. In order to reposition an established brand to speak and reach new audiences, a new identity and positioning were necessary, totally adequate for the purpose and made to measure.

So, after long brainstorming sessions, I started to work on branding being inspired by the following words – innovation, integrity, and excellence. Three general words, based on which contour’s branding was created.

The typefaces used in the visual identity are GT Haptik for the logo and GT Cinetype for the rest of the text used in the stationery set. Both by Grilli Type.

A visual brand that carries a contemporary structure as a way of representing a modern language. The typographic composition of the project has a subtle and intelligent front when transmitting the act of measuring. With intentional colours, the entire graphic identity system is simplified to translate visual clarity within the architectural context.

“The inspiration behind the entire identity was the valorisation of surfaces and interstices, with the identity serving as a bridge between the concept and the material.”