Packaging design for organic wine. In the briefing, the client asked us for a sympathetic design that could work in the European market both for large stores, which are increasingly introducing organic products and for small stores where organic products were their main sale. For this, we are inspired by the role that bees have in terrestrial biodiversity and food production, since they depend to a large extent on pollination that they do, for this reason, we wanted to pay tribute to these beings without which it would not be possible life on our planet.
By means of a microperforated and die-cut system, with many tests, we obtained that the cardboard would bend without breaking and thus be able to create the figure of a nice bee. The box is made of recycled cardboard to contribute to sustainability just as wine is made, which has the least possible intervention. The result is a very striking bag inbox whether it is closed or in the final shape of the bee. It is being a bestseller both in large supermarkets and in small stores throughout Europe, which is where our client exports. The feedback obtained is that being such a nice animal the consumer has no prejudice in tasting the wine. We recommend that all sellers have a bag inbox with the normal figure to attract the attention of the consumer and thus get them to come to see it closely, once there the sale is assured, which is after all. they hired us. The photographs are real with simulated and retouched backgrounds for a better understanding and we have made some nice montages simulating bees that fly and pollinate to help us in life.
- Agency/Creative: Javier Garduño Estudio de Diseño
- Article Title: New Dueba Organic Wine in Bag in Box Format
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Spain
- Agency/Creative City: La Hiniesta
- Market Region: Europe
- Project Deliverables: Packaging Design
- Format: Box
- Substrate: Pulp Carton
- Industry: Food/Beverage
- Keywords: Organic Wine, Zamora, Spain, Wine Design
Javier Garduño EdD: Javier Garduño Calvo