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New craft Cider Adnams Wild Wave

New craft Cider Adnams Wild Wave

CookChick Design – Adnams Wild Wave

Adnams, Wild Wave CiderIndependent brand design studio CookChick has developed the positioning, naming, identity, packagingdesign for a new craft cider Adnams Wild Wave.Wild Wave is a collaboration between a Gloucestershire cidermaker and Adnams’ Master Brewer andMaster Winemaker. A unique blend of bittersweet and dessert apples grown in the beautiful foothills ofthe Malvern Hills, Wild Wave is a distinctively English cider, from the shires to the shore.A session craft cider with a small batch feel Wild Wave was designed for maximum impact in a sectorthat is gaining interest. The brand identity combines a wave and apple motif. A fusion of the idyllic orchard countryside of the west with the wild East Anglian coast that surrounds the brewery town of Southwold.Adnams’ first venture into cider, it follows a series of successful brand extensions led by CookChick thathas seen the Adnams portfolio grow significantly beyond beer into wines and spirits.Available in the off-trade in 330ml cans and mini kegs and in the national on-trade through Adnam’spubs and affiliates, Wild Wave officially launches on 15th March 2019.A splash in the face with a wild wave of flavours. Refreshing, surprising and delicious. Serve at NorthSea temperatures.“We are thrilled to have helped Adnams launch their first cider. As designers and creative thinkers wethrive on helping clients manage growing portfolios. The trick is making it all look effortless, of course.Particularly for a brand with such charm and charisma like Adnams”Lee Cook, Founder and Creative Director at CookChick.

CREDIT

  • Design Agency: CookChick Design
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: New craft Cider Adnams Wild Wave
  • Brand / Project Name: Adnams Wild Wave
  • External Design Credits: Creative Director: Lee Cook Designer: David Huckell Photography: Sarah Groves
  • Project Type: Consumer Brand Creation
  • Strategic Deliverables: Consumer Brand Strategy, Consumer Brand Naming, Consumer Product Naming, Consumer Tone of Voice, Consumer Brand World
  • Design Deliverables: Consumer Branding, Consumer Brand Creation, Consumer Rebranding, Consumer Brand Identity, Consumer Graphic Packaging Design, Consumer Structural Packaging Design
  • Location: United Kingdom
  • Market Country: United Kingdom
  • Market Region: Europe
  • Product Category: Beer & Cider
  • Consumer Packaging Format: Can, Keg, Tin
  • Consumer Substrate / Material: Metal, Plastic

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