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New Conceptual Mobile Cafe: Marmont Macarons

New Conceptual Mobile Cafe: Marmont Macarons

For this fictitious brand exploration designed for Adobe, we created a new macaron brand: Marmont Macarons. An elegant, versatile logo was created that adapts a symbol into an emblem, and from an emblem into a wordmark. The branding was then applied onto various items including espresso cups and saucers, napkins, takeaway cups and sleeves, a macaron box and even a food truck. All 3D renders were created using Adobe Dimension.

CREDIT

  • Design Agency: Chargefield
  • Organisation/Project Type: Agency, Non Published Concept Design
  • Article Title: New Conceptual Mobile Cafe: Marmont Macarons
  • Brand / Project Name: Marmont Macarons
  • External Design Credits: Creative Director / Designer John Godfrey
  • Strategic Deliverables: Brand Naming
  • Design Deliverables: Packaging Design, Brand Identity, Branding, Graphic Design
  • Location: Canada
  • Market Country: Multiple Countries
  • Market Region: Global
  • Product Category: Bakery
  • Consumer Packaging Format: Box, Case, Cup, Sleeve
  • Consumer Substrate / Material: Pulp Carton

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