For this fictitious brand exploration designed for Adobe, we created a new macaron brand: Marmont Macarons. An elegant, versatile logo was created that adapts a symbol into an emblem, and from an emblem into a wordmark. The branding was then applied onto various items including espresso cups and saucers, napkins, takeaway cups and sleeves, a macaron box and even a food truck. All 3D renders were created using Adobe Dimension.
CREDIT
- Agency/Creative: Chargefield
- Article Title: New Conceptual Mobile Cafe: Marmont Macarons
- Organisation/Entity: Agency, Non Published Concept Design
- Project Type: Packaging
- Agency/Creative Country: Canada
- Market Region: Global
- Project Deliverables: Brand Identity, Brand Naming, Branding, Graphic Design, Packaging Design
- Format: Box, Case, Cup, Sleeve
- Substrate: Pulp Carton
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
