For this fictitious brand exploration designed for Adobe, we created a new men’s accessory brand: Harbor Crafts. A logo featuring an HC monogram combined with an anchor was created, in line with the nautical theme of this accessory line. Branding was applied to cardboard box designs containing bow ties and pocket squares, rendered in Adobe Dimension. Everything from the name of the company and anchor in the logo, to the bathymetric diagram used as a pattern on the box, to the colours of both the packaging and product lends itself visually to a seaside setting, which was the inspiration for the synthetic photoshoot on bright coastal rocks and palm shadows.
CREDIT
- Agency/Creative: Chargefield
- Article Title: New Conceptual Men’s Accessory Packaging: Harbor Crafts
- Organisation/Entity: Agency, Non Published Concept Design
- Project Type: Packaging
- Agency/Creative Country: Canada
- Market Region: Global
- Project Deliverables: Brand Identity, Brand Naming, Branding, Graphic Design, Packaging Design
- Format: Box
- Substrate: Pulp Carton
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
