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New Conceptual Men’s Accessory Packaging: Harbor Crafts

New Conceptual Men’s Accessory Packaging: Harbor Crafts

For this fictitious brand exploration designed for Adobe, we created a new men’s accessory brand: Harbor Crafts. A logo featuring an HC monogram combined with an anchor was created, in line with the nautical theme of this accessory line. Branding was applied to cardboard box designs containing bow ties and pocket squares, rendered in Adobe Dimension. Everything from the name of the company and anchor in the logo, to the bathymetric diagram used as a pattern on the box, to the colours of both the packaging and product lends itself visually to a seaside setting, which was the inspiration for the synthetic photoshoot on bright coastal rocks and palm shadows.

CREDIT

  • Design Agency: Chargefield
  • Organisation/Project Type: Agency, Non Published Concept Design
  • Article Title: New Conceptual Men’s Accessory Packaging: Harbor Crafts
  • Brand / Project Name: Harbor Crafts
  • External Design Credits: Creative Director / Designer John Godfrey
  • Strategic Deliverables: Brand Naming
  • Design Deliverables: Packaging Design, Brand Identity, Branding, Graphic Design
  • Location: Canada
  • Market Country: Multiple Countries
  • Market Region: Global
  • Product Category: Fashion
  • Consumer Packaging Format: Box
  • Consumer Substrate / Material: Pulp Carton

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