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New Conceptual Kombucha Packaging: Lifted Kombucha

New Conceptual Kombucha Packaging: Lifted Kombucha

For this fictitious brand exploration designed for Adobe, we created a new kombucha brand: Lifted Kombucha. A system of graphic elements was created that could be reconfigured on various usages, such as bottles, bags and tins. Featuring a surreal image of a bird lifting a fox through the air, the scene demonstrates the uplifting healthful benefits of kombucha and its natural bubbly effervescence. All scenes were rendered in Adobe Dimension.

CREDIT

  • Design Agency: Chargefield
  • Organisation/Project Type: Agency, Non Published Concept Design
  • Article Title: New Conceptual Kombucha Packaging: Lifted Kombucha
  • Brand / Project Name: Lifted Kombucha
  • External Design Credits: Creative Director / Designer John Godfrey
  • Strategic Deliverables: Brand Naming
  • Design Deliverables: Branding, Brand Identity, Graphic Design, Illustration, Packaging Design
  • Location: Canada
  • Market Country: Multiple Countries
  • Market Region: Global
  • Product Category: Beverages
  • Consumer Packaging Format: Bottle, Can, Pouch
  • Consumer Substrate / Material: Glass Bottle, Metal, Plastic

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