New CBD Packaging Design Revolves Around a Flexible Visual System

New CBD Packaging Design Revolves Around a Flexible Visual System

The current trend to normalize cannabis use in the Western world, leads to the launch of Bonsai CBD in Spain. A kind of cannabis with very low levels of psychoactive compounds and therefore with a necessary different brand perception to the habitual products in this market.

The development of the brand, with the aesthetic influence of premium cosmetic products, revolves around a flexible visual system configured by 4 vertexes that adapt in a liquid way to the 4 corners of each applications. This system allows the introduction of the acronym CBD in the brand as a differential concept.

The functioning of the identity system, supported by a nostalgic typography and the recurrent circular shapes extracted from the logo, define the visual DNA of a high-end brand for a hipster audience.

CREDIT

  • Agency/Creative: Fran Romero
  • Project Type: Packaging
  • Organisation / Project Status: Freelance, Published Commercial Design
  • Location: Spain
  • Article Title: New CBD Packaging Design Revolves Around a Flexible Visual System
  • Market Region: Europe
  • Project Deliverables: Brand Identity, Brand World, Branding, Graphic Design, Identity System, Packaging Design
  • Format: Box, Jar, Tag
  • Substrate: Glass Jar, Plastic, Pulp Paper

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