The Italian company A.L. Rappresentanze asked us to design the branding and launch of its motorcycle batteries.
We studied a naming that could recall the concept of road, energy, power and the United States, just as the customer wanted. The name chosen is Routepower.
We tried to synthesize the name into a simple and immediate symbol, a lightning bolt that becomes a street (route) inside a circle with a “+” symbolizing charge and energy.
We designed not only logo and the visual identity, but also the packagings, social campaign, and website.
- Agency/Creative: Studio K95
- Article Title: New Branding for Routepower
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Italy
- Market Region: Europe
- Project Deliverables: Brand Creation, Brand Design, Brand Guidelines, Brand Identity, Brand Naming, Branding, Graphic Design, Packaging Design, Research
- Format: Bag, Box
- Substrate: Pulp Carton