In 2023, TA Vital made a bold entrance into the Vietnamese health market with its premium algae-based products, setting new standards for nature-powered supplement excellence. To achieve this, they turned to Bean Creative, a branding agency based in Ho Chi Minh City, Vietnam, specialising in identity design, brand strategy, and brand activation.

TA Vital needed more than just a brand; they required a comprehensive branding strategy from the ground up. Bean Creative became an extension of the TA Vital team, working tirelessly to build a robust brand foundation, starting with a distinctive visual identity system and a powerful positioning strategy.

The approach taken by Bean Creative was deeply rooted in TA Vital’s core mission—transcending mere product creation to embody the pursuit of holistic longevity through nature’s inherent wellness.

Inspired by Feng Shui, an ancient Asian tradition that associates the number five with key health aspects, Bean Creative crafted a symbol for TA Vital featuring five algae-shaped petals encircling a dot, representing a human being. This design signifies a dedication to holistic customer wellness. The algae motif became central to TA Vital™’s brand identity, seamlessly integrated into the wordmark with customized lettering for a cohesive look. Additionally, it serves as a key visual element alongside laboratory test tubes, paying homage to the brand’s scientific prestige.

TA Vital’s colour palette, featuring Brunswick Green symbolising algae and Gold representing quality, highlights the natural health benefits and superior quality of their products. This vibrant combination creates a visual narrative that resonates deeply with the audience, setting TA Vital apart in the market.

Beyond visual elements, Bean Creative developed a tailored strategic solution for TA Vital. After thoroughly evaluating the brand’s capabilities and core audience, especially the elder generation, they established the strategic positioning ‘Longevity Through Algae.’ This approach redefines aging as a journey to be embraced, aligning perfectly with TA Vital’s mission. They also adopted the brand archetype ‘The Sage,’ transforming TA Vital into a trusted advisor of knowledge, health, and wisdom. By harnessing the power of algae, TA Vital inspires individuals to embark on a journey of self-nurturing and well-being.

The partnership between TA Vital and Bean Creative has been steadfast, ensuring the consistency of their unique strategy and visual identity across various touchpoints—from digital activations to branded sport events. This comprehensive approach has not only heightened brand awareness but also fostered a deeper connection with audiences, laying a strong foundation for TA Vital’s future expansion.

With TA Vital, Bean Creative didn’t just create a brand; they created a movement towards holistic health and wellness, setting a new benchmark in the Vietnamese health market.