QFrame, a leader in premium picture frame manufacturing since 1995, is renowned for its exquisite gold-plated and hand-carved wooden frames, embodying sophistication and elegance. With over 25 years of expertise, QFrame has catered to elite clients like Park Hyatt, Palm Garden Resort, and Annam Gallery. To meet rising standards and enter the auction market, QFrame turned to Bean Creative for a transformative rebranding.

Bean Creative introduced a sleek and contemporary graphic system that ensures versatility and consistency across all materials, from stationery to showroom signage and interior design. This new identity strikes a perfect balance between formality and approachability, maintaining QFrame’s prestigious image while enhancing its distinctiveness.

A key highlight of the rebranding is the redesigned logo. The letter ‘Q’ in ‘QFrame’ is ingeniously shaped like a picture frame, integrating seamlessly into the graphic system. This design not only serves as a versatile frame for showcasing artwork but also draws viewers into the art world, highlighting the craftsmanship and delicacy of QFrame’s offerings.

The color palette—muted blue and vivid orange—reflects the depth and complexity of art, encouraging exploration and emphasizing the striking features of QFrame’s products. This dynamic color scheme positions QFrame as a bridge between traditional and contemporary art, appealing to both avant-garde collectors and established connoisseurs.

With the launch of their new showroom, featuring the refreshed brand identity, QFrame has reinforced its prestige in the art community. The brand now serves esteemed clients such as the Cartier Flagship Store in Ho Chi Minh City and hosts collections in renowned art venues. These achievements have not only bolstered their brand presence but also solidified their status as a leading authority in the framing industry.