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New Brand Identity and Packaging Design Concept for Himmerland

New Brand Identity and Packaging Design Concept for Himmerland

bessermachen designstudio – Himmerland

Himmerland
Rokkedahl is a Danish farm producing home breaded chicken located in the north of Jutland. The farm has existed since 1963. They are focusing on the best living conditions for the chicken in close co-operation with the Danish animal welfare organization “Dyrenes Beskyttelse”.

Recently they have created a new brand called Himmerland. Himmerland covers conventional chicken as well as organic and free-range chicken. All from the Danish farm at Limfjorden in Denmark and only sold in MENY.

We have created the new brand identity and packaging-design concept for Himmerland.
Handcrafed illustration by Niels Ditlev

CREDIT

  • Design Agency: bessermachen designstudio
  • Organisation/Project Type: Agency Commercial, Published
  • Article Title: New Brand Identity and Packaging Design Concept for Himmerland
  • Brand / Project Name: Himmerland
  • External Design Credits: illustration : Niels Ditlev
  • Project Type: Corporate Brand Creation, Corporate Brand Redesign
  • Strategic Deliverables: Corporate Research / Insight, Corporate Brand Strategy
  • Design Deliverables: Corporate Graphic Design, Corporate Branding, Corporate Brand Identity
  • Location: Denmark
  • Market Country: Denmark
  • Market Region: Europe
  • Product Category: Fresh Food
  • Consumer Packaging Format: Tray
  • Consumer Substrate / Material: Plastic

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