Pomar (“Pomar” is a portuguese word for “fruit garden”) is a company that produces frozen juices, açaí and other healthy fruit-based products. In this brand repositioning project, we created a new visual identity, a unique typography system inspired by the old logo, and new packages for your products, with illustrations painted in watercolor. The packages with its white background are like canvas. Each of the flavors has unique handmade illustrations.
CREDIT
- Agency/Creative: Abracadabra
- Article Title: New Brand Identity and New Packages From Brazilian Company Pomar
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Brazil
- Market Region: South America
- Project Deliverables: Brand Identity, Brand Strategy, Branding, Graphic Design, Identity System, Packaging Design
- Format: Pouch
- Substrate: Plastic
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
