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New Brand Development and Package Design Concept for Cuick

New Brand Development and Package Design Concept for Cuick

Murray Agencia de Diseño – Cuick®

Cuick. We prepare natural basic recipes to lend chefs a hand. We understand that’s what you are when you don an apron and venture into the kitchen full of excitement and eager to make something delicious. Our products are 100% natural. They contain no sugar, preservatives, additives or gluten, and they’re made with lots of love, just like you would make them if only you had the time. So you’ll always have a fine sauce or spectacular roasted nut mix on hand to add the perfect touch to your dishes.Let’s Cuick again.Because we love cooking and, now that we have the chance, we’ll never tire of it.The name Cuick was the perfect starting point, leading us to create a distinctly agile brand. We designed the brand and both of its product families: Flow packs with stir-fried sauces and roasted chopped nuts in little cardboard boxes. Our packaging design is based on a strong bet for typography that emphases the product’s name in Catalan. And using a strong and «flavorful» color spectrum.

CREDIT

  • Design Agency: Murray Agencia de Diseño
  • Organisation/Project Type: Agency Commercial, Published
  • Article Title: New Brand Development and Package Design Concept for Cuick
  • Brand / Project Name: Cuick®
  • External Design Credits: Paula Chalkho Concept & Design, Xavier Grau Naming, Verónica Martín Copywriter, Manuel Cifuentes 3D Man
  • Production Credits: ENPLATER S.A., ALZAMORA PACKAGING
  • Project Type: Consumer Brand Creation, Corporate Brand Creation
  • Strategic Deliverables: Consumer Brand Naming, Consumer Product Naming, Consumer Tone of Voice, Corporate Brand Naming, Corporate Tone of Voice
  • Design Deliverables: Consumer Brand Identity, Consumer Graphic Packaging Design, Consumer Structural Packaging Design, Corporate Graphic Design, Corporate Branding, Corporate Brand Identity
  • Location: Spain
  • Market Country: Spain
  • Market Region: Europe
  • Product Category: Cupboard Food
  • Consumer Packaging Format: Box, Flow-Pack
  • Consumer Substrate / Material: Pulp Board

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