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New Brand Design Mineral Water Altamira

New Brand Design Mineral Water Altamira

PROFSOYUZ – Altamira Water

Altamira brand asset had a good name and concept for the product at the time of the start of the project. This concept has been presented in two categories (mineral water and soft drinks). Our task was to develop a strategy and positioning for a new brand, as well as visual identification: the logo, packaging design and bottle shape.Taking into account the structure of the Altamira brand, a positioning strategy has been developed. This structure takes into account the peculiarities of the Russian market of soft drinks. The visual identification of the Altamira brand was carried out after the approval of the strategy.The design of the mineral water label is based on the image of mountains, which are de facto a visual category code. In this case, the mountains have acquired perfect, geometrically regular outlines. This is consistent with the nature of the product and helps to organize label space.

CREDIT

  • Design Agency: PROFSOYUZ
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: New Brand Design Mineral Water Altamira
  • Brand / Project Name: Altamira Water
  • Project Type: Consumer Brand Creation
  • Strategic Deliverables: Consumer Product Brand Architecture
  • Design Deliverables: Consumer Branding
  • Location: Russia
  • Market Country: Russia
  • Market Region: Multiple Regions
  • Product Category: Beverages
  • Consumer Packaging Format: Bottle
  • Consumer Substrate / Material: Glass

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