Jam&Co Design Pty Ltd – Bear Naked
“Being an established US brand Jam&Co was tasked with adapting the brand for the Australian market. Key consideration points were determining how the notion of ‘Bears’ would translate here and identifying humour that would resonate with Australian’s but still stay true to the Bear Naked brand essence.”
CREDIT
- Agency/Creative: Jam&Co Design Pty Ltd
- Article Title: New Brand Creation and Packaging Design for Australian Energy Bars
- Project Type: Packaging
- Agency/Creative Country: Australia
- Market Region: Oceania
- Format: Flow-Pack
- Substrate: Plastic
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
