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New Brand and Packaging for an Artisan Bakery in Brazil

New Brand and Packaging for an Artisan Bakery in Brazil

Bea Janoni –  Loaf

“LOAF is an artisan bakery from Balneário Camboriú that produces bread with organic flour and long fermentation. This is the secret to a crusty and dense bread – but at the same time airy – with easy digestion and unique flavor of all recipes. Every week a new batch of traditional and special bread is prepared for single orders or in a monthly subscription mode – known as Club LOAF. General packaging options and layout of business cards, tags, menus, discount coupons, flyers, stickers, website, newsletter and posts to social networks were created. We strive to highlight the experience in eating a complete, healthy food, without preservatives or chemical additives + all the LOAF caring for the visual identity.”

CREDIT

  • Design Agency: Bea Janoni
  • Organisation/Project Type: Agency Commercial / Published
  • Article Title: New Brand and Packaging for an Artisan Bakery in Brazil
  • Project Type: Consumer Brand Creation
  • Strategic Deliverables: Consumer Brand Strategy
  • Design Deliverables: Consumer Branding, Consumer Brand Creation, Consumer Brand Experience, Consumer Graphic Packaging Design
  • Location: Brazil
  • Market Country: Brazil
  • Market Region: South America
  • Product Category: Bakery
  • Consumer Packaging Format: Bag, Pot, Pouch, Tag, Wrap
  • Consumer Substrate / Material: Pulp Paper

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