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New Bike Share App in Sydney

New Bike Share App in Sydney

In 1879 a group of people came together to create the “Sydney Bicycle Club”, a group of bicycle enthusiasts gathering under a single banner. Bike sharing in Sydney has primarily not been respected or has been ignored but bringing back the Sydney Bicycle Club almost 150 years later aims to bring back that sense of community and pride to bikers in Sydney. No longer is a bike share app just something to jump on when your late to work and can’t make the walk from the station, it’s an everyday convenience and the best way to get around the busy city.

CREDIT

  • Design Agency: Jarrid Mayberry
  • Organisation/Project Type: Freelance, Published Commercial Design
  • Article Title: New Bike Share App in Sydney
  • Brand / Project Name: Sydney Bicycle Club branding
  • Strategic Deliverables: Brand Architecture, Research / Insight, Brand Naming, Product Architecture, Brand Strategy, Tone of Voice, Product Naming
  • Design Deliverables: Brand Identity, Identity System, Branding, Brand Refinement, Brand Creation, Graphic Design, Brand Advertising, Brand Experience, Rebranding
  • Service Brand Application: Merchandising, Outdoor Media, Print Ad Campaign, Print Advertising, Print Promotion, Signage, Social Media, Transportation
  • Location: Australia
  • Market Country: Australia
  • Market Region: Oceania
  • Industry Category: Transport

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