Think of Auto Detailing as a form of higher art, not just a craft. Thus, this studio is not a simple car workshop, but rather the atelier… Car atelier… Cartelier.
And so, the branding has been conceived as a combination of two symbols — a car silhouette and a paintbrush — as the negative shapes. The premium quality look has been achieved by the use of symmetry, deep black background, and the gold shining elements standing out, like a jewel. The logo is striving to be sexy… as are the cars themselves, that are treated in this studio. Lettering is the reminder of the automotive industry, with a little bit of the retro vibe. Cartelier is a prestigious place for prestigious cars. Brand Identity conveys that in high-quality materials printed with hot stamping techniques.
CREDIT
- Agency/Creative: Nowokunska Studio
- Article Title: New Auto Detailing Services as the Artist’s Atelier
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Poland
- Market Region: Europe
- Project Deliverables: Brand Architecture, Brand Creation, Brand Guidelines, Brand Identity, Brand Naming, Brand Strategy, Branding, Graphic Design, Identity System, Tone of Voice
- Industry: Transport
- Keywords: Auto Detailing, Cartelier, Premium, Services, Cars, Prestige, Automotive, Atelier
