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NEV Designer Crafts Magnagaea’s Organic Coffee Brand Identity and an Illustrative Packaging Design

NEV Designer Crafts Magnagaea’s Organic Coffee Brand Identity and an Illustrative Packaging Design

In the mountains of Costa Rica / Colombia, where green becomes the protagonist, Magnagaea is born. Not just a coffee farm, but a home for a tribe passionate about coffee and caring for the environment. This dedication to quality extends to every step of their process, from their brewing methods to roasting and sourcing the coffee.

Magnagaea’s goal is to provide its customers and local partner coffee shops with the highest quality coffee possible. The brand has 4 types of coffees selecting the best beans from around the world roasted to perfection and also 3 weight versions (80gr /250gr / 500 gr).

The request was to develop a brand that is perceived as natural, organic, direct and memorable, using regional emblems and that the public recognises as theirs.

We designed new packaging and a comprehensive brand identity system as a tribute to Colombian coffee culture and its history. The objective was to communicate through the packaging the environmental awareness of the brand and the pride they have in their origin.

To design the typography and symbol of the logo, the shapes of the leaves were incorporated. The result was a fully functional logo, capable of adapting to any format and digital platform.

A set of new graphic patterns was created that includes symbology inspired by Arhuaco iconography. The community was also taken as a reference to develop ink illustrations that represent the integration of nature with man in a conceptual way.

To separate the different presentations of the product, color accents in earth tones were used, thus generating a color palette that perfectly blends with the concept.

CREDIT

  • Agency/Creative: NEV Designer
  • Article Title: NEV Designer Crafts Magnagaea’s Organic Coffee Brand Identity and an Illustrative Packaging Design
  • Organisation/Entity: Freelance
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: Peru
  • Agency/Creative City: Callao
  • Market Region: South America
  • Project Deliverables: Brand Identity, Graphic Design, Illustration
  • Format: Bag
  • Industry: Food/Beverage
  • Keywords: Packaging, Packaging Design, Branding, Brand, Illustration

  • Credits:
    Illustration: Nevin Omar Ynga Pozzoli

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