Transforming a family favourite into a playful, better-for-you snack.
Nesquik is a brand kids know and love – colourful, playful and full of personality. Stepping into the muesli bar aisle introduced a new tension: how to bring that joy to a category shaped by health cues and routine choices, without losing the energy that makes Nesquik special. The answer needed to feel fun, familiar and credible all at once.
The new packs needed to stand apart from established players such as LCMs and Uncle Toby’s while remaining instantly recognisable as Nesquik, delivering strong shelf impact without losing clarity or credibility.
A bright yellow Masterbrand anchors the range for immediate recognition, while oversized, craveable hero imagery highlights the contrast of crispy cereal pieces and a smooth milk chocolate base. Clear, flavour-led colour cues differentiate each SKU, making navigation intuitive and fast for both kids and parents. Health credentials including a 3.5 Health Star Rating, source of fibre, and no artificial colours or flavours are integrated prominently yet seamlessly, providing reassurance without softening the brand’s energy or sense of fun.
The result is a confident, modern bench line-up that delivers strong shelf standout, supports quick decision-making, and positions Nesquik cereal bars as a playful yet balanced snack choice, designed to win attention, drive trial, and grow penetration with young families.
CREDIT
- Agency/Creative: The Edison Agency
- Article Title: Nestlé Nesquik Cereal Bars: The Edison Agency Transforms a Family Favourite Into a Playful, Better-for-you Snack
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Non Published
- Agency/Creative Country: Australia
- Agency/Creative City: Melbourne, Australia
- Market Region: Oceania
- Project Deliverables: Art Direction, Food Styling, Packaging Design, Photography
- Format: Box
- Industry: Food/Beverage
- Keywords: FMCG, Packaging, Nestlé, Nesquik, cereal bar, cereal, kids snack, lunchbox snack, healthy snack, better for you, nutrition for kids
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Credits:
Founder, Principle Creative Director: Amber Bonney
Design Director: Andrew Christensen
Group Account Director: Niki Beeston
Designer: Sophie Robertson
Food Stylist: David Morgan
Photographer: Andre Martin
Senior Finished Artist: Matt O'Connor
