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Nestea Iced Tea in Russia With Renewed Packaging

Nestea Iced Tea in Russia With Renewed Packaging

CUBA Creative Branding Studio – Nestea

In 2019, Nestlé Waters decided to distribute Nestea iced tea in Russia with renewed packaging. Previously, products with new packaging were sold only in Europe and in the USA.CUBA Creative Branding Studio was challenged to adapt the global brand to be sold on the Russian market, to design new products (additions to existing product lines) and marketing materials to launch renewed design.

CREDIT

  • Agency/Creative: CUBA Creative Branding Studio
  • Article Title: Nestea Iced Tea in Russia With Renewed Packaging
  • Organisation/Entity: Agency, Published Commercial Design
  • Project Type: Packaging
  • Agency/Creative Country: Russia
  • Market Region: Europe
  • Format: Bottle
  • Substrate: Plastic

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