Nespresso Ispirazione ItalIana: a tribute to Italy’s historical & diverse coffee culture. Hand-drawn illustrations tell the stories of creativity and alchemy of master roasters across Italian regions.
The new Ispirazione Italiana range of seven blends aims to create espressos and ristrettos that coffee lovers in Italy enjoy, inspired by the cultural traditions of Italy’s cities: Roma, Firenze, Palermo, Napoli, Genova and Venezia.
- Agency/Creative: Superunion
- Article Title: Nespresso Ispirazione Italiana
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: United Kingdom
- Market Region: Global
- Project Deliverables: Brand Creation, Brand World, Illustration, Packaging Design, Product Architecture, Research
- Format: Blister-Pack, Box
- Substrate: Pulp Carton