Nespresso Ispirazione Italiana
Nespresso Ispirazione ItalIana: a tribute to Italy’s historical & diverse coffee culture. Hand-drawn illustrations tell the stories of creativity and alchemy of master roasters across Italian regions.
The new Ispirazione Italiana range of seven blends aims to create espressos and ristrettos that coffee lovers in Italy enjoy, inspired by the cultural traditions of Italy’s cities: Roma, Firenze, Palermo, Napoli, Genova and Venezia.
- Design Agency: Superunion
- Organisation/Project Type: Agency, Published Commercial Design
- Article Title: Nespresso Ispirazione Italiana
- Brand / Project Name: Nespresso Ispirazione ItalIana
- External Design Credits: Creative Director: Kevin Lan, Designer: Ilaria Celata, Project Manager: Michael Melmoe, Creative Principal: Dave Roberts
- Strategic Deliverables: Research / Insight, Product Architecture, Brand World
- Design Deliverables: Packaging Design, Illustration, Brand Creation
- Location: United Kingdom
- Market Country: Multiple Countries
- Market Region: Global
- Product Category: Beverages
- Consumer Packaging Format: Blister-Pack, Box
- Consumer Substrate / Material: Pulp Carton