Sun’s out, drinks up!

Neptune Coffee & Drinks is a trendy and stylish cafe and bar located in sunny Izmir, Turkey. The mission is to provide a welcoming and enjoyable environment for people to gather and savor their favorite coffee and drinks. Brand name is inspired by the sea god Neptune, and the branding reflects this concept with a fresh and vibrant design choices. The brand personality is intended to be fun, welcoming, and memorable.

The brand colors are chosen as deep blue and mint green, inspired by the sea god Neptune. These colors are fresh, inviting, and reminiscent of the ocean and the beach. They create a relaxing and inviting atmosphere that’s perfect for enjoying a cup of coffee or a refreshing drink. Brighter and more energetic colors are used as secondary, to compliment the sunny and refreshing energy of the cafe. The slogans “Sun’s out, drinks up!”, “Coffee, now!”, “As good as coffee gets” and “Poppin’ fresh” capture this sense of energy and enthusiasm.

Engraved style illustrations embedded in the branding are used behind the logotype and the slogans, give a depth and a rich feeling to the brand identity. The illustrations are placed in a way that doesn’t shadow readability. They’re also placed on packaging such as coffee bags and take out cups. While being minimal and clean, they add context and meaning to the brand assets.

The typography choices are clean and modern, with a nod to traditional coffee and bar signage. Title typeface has a warm and intimate mood while the body typeface is easy to read; the combination creates a sense of young energy and a welcoming feeling.

The brand assets created are signage, coffee packaging, coasters, take out cups, cafe wall art, on brand images, promotion images, website hero banners, tote bag, apron and tshirts.