Minimalists design brand & packaging is quite popular these days. It is, however, rarely done right. We see a lot of brand design that is indeed minimalist, but also completely interchangeable. A brand needs to distinguish itself, showcase it’s unique properties & be consistently recognisable to function and be commercially relevant.
That’s why we designed the new Neolea Lineup with the sensual drop shape front and center. It shows the brands love for excelling taste and attention to detail.
The new cuvée special & rosé wines are the crown of the Neolea product range. The sparkling wines made according to traditional methods and combine champagne style luxury with the minimalist and pure values of Neolea. The design reflects this amalgamation. The lower label -made of classic hammered paper- a refined neck with coiffe and deep-cut collarette hints at the beautiful dry aftertaste of the ancient Xinomavro, Assyrtiko and Limniona grapes. Finished with gold foil and refined embossing, this is undeniably a luxury wine. At the same time, the design breaks with an abundance of frills or imitation antique script letters. Neolea stands for enjoying life and seizing the moment. This is reflected in the sharply cut, bold and powerful graphic design.
Neolea Olive Oil
All of the sizes in the lineup clearly show the same brand DNA, make you feel the same. The small 100ml being the cutest of the bunch, that we admit..
Pure, fresh oil is what Neolea focusses on, which is why the bottles are coated white; it’s protects the precious content from damaging UV light.
The oil is extracted from Koroneiki olives, which are hand-picked by our farmers in the south of Greece. Innovative extraction technology allows for an oxygen free process that optimally extracts all flavor and nutrients in under 15 minutes making our olive oil taste fresh all year round.
Tasting notes: Rich aromatic profile with notes of olive leaves, green herbs, freshly cut grass and artichoke. It gives you a great balance of fruitiness, bitterness and pungency, which resemble the 3 most important factors for a high quality olive oil.
- Agency/Creative: Snow Donuts
- Article Title: Neolea Brand and Packaging Design
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Netherlands
- Market Region: Europe, US
- Industry: Food/Beverage
- Keywords: WBDS Agency Design Awards 2022/23