Nemi’s flavors are inspired by Mexican traditional food to bring the Mexican style to a brand new snack experience.
As main request Regina, nuestra clienta, told us that she needed a design that represented Mexico on a respectful and meaningful way. We wanted to emphasize these genuine values of a country full of culture, color and joy.
The new logo was designed inspired by traditional Mexican iconography that can be found on the streets of most Mexican cities but adding a contemporary look that merges tradition with modernity to denote a dynamic and up-to-date product. The bold colors, round edges on the typography and the lively energy of the logo itself was achieved summarizing the features of the product.
The nopal (prickly pear cactus) was conceived as the main character of the whole re design and so it became the central piece of the package. The vibrant green of the cactus was used as a symbol of a vegan and healthy product with numerous assets that contribute to achieve a healthy lifestyle.
Every color and detail in the package and the logo was chosen to emphasize the personality of the product and its origin. The flavor of every package is highlighted by a colorful stripe that reminds the image of a traditional Mexican rebozo (shawl), embracing the ingredients and accentuating the visual connection with the flavor.
The design layout had to be clear and simple but strong enough to help the costumers to identify easily every different flavor of the product through a fun and powerful package.
The result of the design process left us with a bold and powerful package that proudly introduces a Mexican product that can’t be missed on the shelves and makes you curious about what’s inside and what does it taste like. The new design of the package and the logo re introduces Nemi with a vibrant, dynamic, colorful, cool and minimalistic design.
- Agency/Creative: Mamba Studio
- Article Title: Nemi Snacks Design Re Launch by Mamba Studio
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Mexico
- Agency/Creative City: Mamba Studio
- Market Region: North America
- Project Deliverables: Art Direction, Brand Design, Brand Identity, Concept Art, Design, GIF Animation, Lettering, Logo Design, Packaging Design, Props Design
- Format: Bag
- Substrate: Metal
- Industry: Food/Beverage
- Keywords: Mexico, Snacks, Churrito, Nemi, Spicy,
3D Artist: Roberto Cuevas
Julie Kucinski: Copywriter