Task:
Minim Design was approached to develop a complete branding solution for a manufacturer specializing in personal hygiene products, including diapers. The scope involved creating a brand name, a distinctive logo, a cohesive packaging design concept, and strategic color selections to strengthen market positioning.

Naming:
Inspired by the core purpose of these essential products, the brand name “Needz” was developed—a playful yet intuitive adaptation of the English word “needs.” The chosen name clearly communicates the brand’s commitment to fulfilling everyday needs of consumers, both adults and children.

Logo Design:
Adhering to modern minimalist trends, the logo centers around the universally recognizable image of cotton. This element symbolizes the softness, purity, and natural comfort intrinsic to personal hygiene products. Cleverly designed, the cotton symbol subtly depicts a caring embrace, reinforcing the brand’s emotional promise of comfort and care.

Packaging Design:
Previously, the client struggled with visual inconsistency across their product lines due to ad-hoc imitation of market trends. This diluted brand identity and consumer recognition. To address this, Minim Design established a unified visual language characterized by clear simplicity and visual harmony.

The selected primary color palette—blue, light green, and white—evokes feelings of cleanliness, safety, and softness. Gentle pastel tones differentiate product categories, enhancing consumer navigation while maintaining overall brand consistency.

To maximize shelf appeal, we implemented distinct color bars with vibrant spot effects, strategically designed to attract attention amidst competitive displays.

Results:
The integrated naming, logo, and packaging design successfully establish Needz as a trustworthy and appealing brand. The coherent visual identity not only enhances product visibility but also fosters strong emotional connections with consumers, setting the foundation for sustained market success.