The Modest Swimwear Label That Fights Labels.

Imagine a world in which high-end women’s fashion is equally accessible, while styles and standards may differ. Where we focus on similarities instead of differences. No matter the body, no matter the background. Whatever the meaning, without intervening. We were inspired to change the narrative of modest swimwear. Therefore, we did. Welcome to the revolution of a label that fights labels.

Lalouni The Label provides the answer for women whose cultural, style, religious or personal values desire a sensibility embodied in modest swimwear. Their aim is to prove that women can be covered, beautiful, and feel confident no matter what they choose to wear. They’re taking the shady out of shopping by making the search for modest swimwear worry-free, like it should always be.

Modest fashion is not about hiding. It’s about embracing your individuality and expressing yourself in a way that aligns with your core values and beliefs. They have something for every woman that seeks sexy sophistication, without compromising on personal principles and comfort. The swimwear designs are chic, contemporary, and cutting-edge, offering a variety of silhouettes and patterns that flatter all body shapes and sizes. Our modest swimwear is your power suit.

The Lalouni brand style is bold, luxurious, sophisticated, colorful, approachable, inclusive, and timeless yet contemporary. We designed a modern, contemporary logotype accompanied by 2 distinct brand marks: a double L mark that will be used for sportswear collection, and a second mark that consists of a stylish, chic palm which would be used to elevate the more sophisticated swimwear or dress collections. The logo is paired with a contemporary font meant only for very big headers (Grand Slang), while medium headers are set in a bolder, taller sans serif font called Gazzetta.

The brand color palette is inspired by the first swimwear collection which comes in soft neutrals, beiges, and brown colors. We incorporated 2 pastel accent colors to reflect a morrocan, joyful vibe – summer pink and sky blue.

For an extra luxurious touch, the stationery and hangtags are printed in embossed gold/copper hot stamped foil or embroidered in shinny gold/beige/tan sewing thread.