Meet Glowxie, the future of footcare. Their mission is to become the modern-day alternative to traditional footcare by combining innovation, quality, science, and aesthetic appeal. The flagship product, the Glowxie Foot File, embodies this with innovative glass technology and a spa-like footcare experience that meets the demands of the modern consumer.

Glowxie’s target market is a sophisticated, image-conscious demographic that values both efficacy and elegance in their beauty routines. These are women who prioritize self-care, seek out the latest in beauty innovations, and are willing to invest in high-quality products that enhance their lifestyle. They are trend-oriented, fashion-forward, and appreciate the intersection of science and luxury in their daily regimen. Glowxie’s emphasis on modern design and cutting-edge technology resonates with this audience, offering them a product that not only meets their functional needs but also aligns with their aesthetic sensibilities.

The founders came to us for a brand overhaul to build a stronger visual identity, that would reflect the higher price point as well as the science and technology behind their first product. Targeting the modern woman who cares about how she looks, enjoys beauty treatments, going out and having fun, we designed a glamorous, elevated, and refreshing identity system. The chic, yet timeless and bold logotype is paired with a signature refreshing lavender color that stands out among all competitors and the packaging design is elevated through a glamorous geometric pattern printed in hot-stamped iridescent foil. As for brand typography we chose simple sans serif fonts that feel modern, clean, and slightly contemporary, letting the product and holographic foil details shine on.

For commercial photography, we created spa-inspired and party-prep scenes in tone with their brand vibe and used fun, bright lighting that compliment the beautiful packaging. Glowxie is not just about maintaining foot health; it’s about embracing a more confident, glamorous version of oneself.