Neapolis Duemilacinquecento is a new clothing brand created to celebrate 2,500 years of Naples’ history. The logo encapsulates the essence of Naples, with its thousand facets and rich cultural, historical and artistic heritage, combining history and modernity, light and shadow, tradition and innovation, to reflect its dynamic and multifaceted spirit. Created with custom typography, the letters of the logotype feature bold lines and curves that combine classical and contemporary elements, representing the city’s ability to renew itself while maintaining a strong link with the past. The spaces and breaks within the letters form a versatile graphic pattern, suitable for various visual applications. The decision to write the tagline ‘Duemilacinquecento’ in letters and not in numbers was made to add a touch of solemnity and importance to the temporal concept, recalling the idea of a millenary heritage that is transmitted through words. Writing in letters, rather than in numbers, creates a stronger connection with tradition and with the idea of duration in time, a concept that characterises the city of Naples, ancient and modern at the same time. The vibrant blue chosen for the logo pays homage to the sea, the Mediterranean sky, and Naples’ cultural energy, as well as its connection to the local football team. Black, on the other hand, represents timeless elegance, historical roots, and the evocative charm of the alleys and volcanic stones of Mount Vesuvius. Together, the two colors reflect Naples’ unique character: vibrant and profound, bright and mysterious.