Nea Gallery Experimental ─ Graphic identity

Graphic identity created for an experimental photographic gallery of a renowned international photographer.
In context, this art gallery works on private events of different artistic categories.

Nea Gallery brings together different professional artists noted for their personality and their experimental works expressed through different natural resources.

EK is an experimental photographer who mixes elements of nature and always surprises his audience with his work because his photographic work becomes unique and unrepeatable. Turning it into an original photograph.

This photographs will be presented in Barcelona, Spain. It is a private event with a hidden address, only for invitees. Normally this event is secret, only for certain guests and industry colleagues.

The editorial project has an experimental approach and is inspired by the style of the photographs that will be presented in the gallery.

For graphic identity, Argea explored different textures and layering of graphic elements. The color palette is inspired by the photographer’s personality and the gallery’s exhibition.
Branding was worked on for printed graphic pieces and for social media design.

Design decisions were made such as the use of typographic combinations to convey the professionalism of the event and the photographer.

Mostly the designs are banners for the photo gallery, special invitations for guests, ribbons for staff, prints and designs for digital marketing campaigns.