Andrew Zo – MEC Travel Light Series
[Packaging Free] In the Fall 2018 update, The Travel Light Series eliminated most of the packaging by allowing the product to fold into its own internal pocket to reduce cost as well as carbon footprint. [Product Differentiation] The challenge for the packaging was to ensure that customers can differentiate the products even when the items are in the packed form.To make this shopping experience even easier, a baggage tag inspired display label helps shoppers differentiate sizes & styles, ensuring that customers are purchasing the correct product.
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