We delivered the brand and packaging, and continue to deliver campaign work for Nala’s baby.

Nala’s Baby is he UK’s only 99% natural skin & hair care brand for children, and is close to the heart of its founders, the rapper Krept (from the duo Krept & Konan) & Sasha, who named it after their daughter.

During pregnancy, Sasha was conscious about what she was putting on her own skin and even more concerned with what she was going to use on her new bundle of joy’s skin. This led to an obsession with finding, naturally clean, high quality baby products. Using an app called, ‘Think Dirty’, an ingredient rating app, which proved the dire need for naturally clean baby products, steering away from harmful ingredients, which exist in many baby products.

As well as being natural, Nala’s Baby is paediatrician approved, eczema friendly and tear free – this really is the perfect product for your little cub.

With such strong credentials, an equally strong and fitting brand was needed, making sure that the bottles look great on shelf, and in the bathroom at home.

The brand first launched into Boots, reaching 1 million sales in 6 months. Today, the brand is valued circa £50m, and is stocked in Tesco, Morrisons & Ocado, picking up 2 Mother & Baby Awards along the way.

The brand has been well received by both the press and consumers, selling out completely on the day it launched on nalasbaby.com

The brand identity centres on a series of jungle themed illustrations. These illustrations are housed in an arch throughout the packaging, creating consistency to aid recognisability, and then continue to play a part in the brand across print and digital.