About
Purple Lifesciences focuses on autoimmune disorders, diabetes, thyroid issues and more, and is built around purple corn which is rich in rare and powerful antioxidants called anthocyanins. PSO CARE offers natural psoriasis relief through consumer-driven research and real experiences.

Solution
Purple Lifesciences is shaped by deep, consumer-driven research, hence lived experiences and frustrations with psoriasis became the foundation of our strategy. PSO CARE offers genuine solutions not false hope, and communicates with a doctor’s reassuring tone — clear, calm and honest. The product, packaging and brand ethos are all aligned in a way that speaks to this authenticity.

The packaging design mirrors the process of healing, with progressively lighter curves mimicking skin that gradually clears as the product works. It’s a visual metaphor for the product’s approach: gentle, natural and without the harsh chemicals that often accompany traditional psoriasis treatments. The logo — subtly inspired by the structure of anthocyanins — embodies the essence of the brand: sophisticated, simple and anchored in science. A symbol of nature’s power to heal.

Result
The result is the birth of a brand that doesn’t just sell solutions, but nurtures trust. The PSO CARE community has grown, as people who understand what it means to live with psoriasis have finally found a space where they feel heard, supported and empowered. We created something that resonates deeply with those seeking a natural alternative, a way to manage their condition that also respects their body.