Naturaleza Wines is more than just a wine brand; it is a tribute to nature and the family that shaped us. This brand belongs to the Mayne family, and as a design studio, it has been a great and honorable task to have our own family as a client. “The Treehouse” label parallels reality and fiction, turning each bottle into a tribute to life, family, and the magic of simplicity.

The creation of this label was a journey that began with memories. From the brand’s inception to the development of the artwork, it was a process that took several months, delving into the good memories of that house where we all shared time. It was through this insight that we found The treehouse concept. The warm colors evoke sun-aged wood, and the characters that inhabit the treehouse, each with their own story to tell, enjoy life with joy, representing true experiences.

The design process involved deep introspection and a genuine desire to convey emotions through art. Every animal, every musical note floating in the air, is a reminder of the songs sung by frogs and crickets before bedtime, songs we now wish to share with the world.

The visual concept is joyful and celebrates life in all its forms. The treehouse, at the center of the label, is the stage where nature manifests itself. The animals are not mere spectators; they are the protagonists of this endless celebration, rejoicing as only they know how.

“The Treehouse” is, above all, a tribute. A homage to the family that taught us to love nature, to respect it, and to find beauty in its simplest manifestations. We grew up surrounded by love and a profound respect for the natural world, and these are the values that now guide every step we take. The creation of this label was a way to honor our roots, to keep alive that bond with nature that has nurtured and shaped us.

We believe that wine, like life, is an experience best enjoyed when shared, when celebrated with joy and gratitude. Every bottle of “The Treehouse” is an invitation to join this celebration, to remember that in simplicity, in nature, lies true magic.

“In this Treehouse, the music has just begun,
With wine notes, the joy is in full run.
The animals toast, dancing without a care,
Pour yourself a glass, and join in the flair!”