Nature Scent are chalk car fragrances designed to meet the needs of those who value naturalness and sophistication. These fragrances not only eliminate the use of synthetic fragrances that cause discomfort or allergic reactions, but also have a unique design that emphasizes their environmental friendliness and harmoniously complements the interior of any car.
The three fragrance options are carefully selected compositions of odors found in nature. Each of them has its own personality and is able to create a special atmosphere in the salon.
The design of Nature Scent fragrances is made in the style of minimalism, which not only emphasises their natural aesthetics and their filler, because chalk is a type of rock, and that is why the appearance of the fragrance is made in the form of a pebble, but also makes them universal for any car interior.
Each illustration on the packaging highlights the scent inside and reflects the colour in the device itself. The style of the illustrations is inspired by the idea of ​​”dispersing” the smell, emphasising that there is a fragrance inside and it does not have a strong irritating smell. The illustrations also effectively highlight the chalky texture of the flavours, using visual elements that resemble the delicate strokes of chalk.
Their longevity is one of the key advantages, because thanks to the use of natural ingredients and a chalky base, the aroma remains for a long time, providing a pleasant sensation throughout the entire trip.
Special thanks should be given to the Russian Higher School of Economics (HSE Art and Design School) and to the tutor Tanya Dunaeva.
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CREDIT
- Agency/Creative: Yanina Kuznetsova
- Article Title: Nature Scent Packaging Design by Student Yanina Kuznetsova
- Organisation/Entity: Student
- Project Type: Packaging
- Project Status: Non Published
- Agency/Creative Country: Russia
- Agency/Creative City: Yanina Kuznetsova
- Market Region: Global
- Project Deliverables: 3D Modelling, Art Direction, Design, Packaging Design
- Format: Box
- Industry: Non-Profit
- Keywords: Yanina kuznetsova, package, brand design, brand identity, branding, graphic design, identity
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Credits:
designer: Yanina Kuznetsova