Research: The existence of ecological or eco-friendly options is becoming increasingly important for the general public, especially in a country like Venezuela, where every development opportunity counts. In the current cultural environment of the country, it is important that companies go beyond selling a product and offer added benefits to their public, such as having an effective ecological policy. For this reason, there is an opportunity for a great brand within the country, which is the source of compostable products for two essential audiences: companies and end users, maintaining environmental protection as its main vision.
What We Did: Rebranding, strategies and launch campaign for an environmental-oriented brand that was looking to take the next step. Focused on innovating what it means to be an eco business, NaturalGo has a unique voice that defies the usual green-oriented language to create a communication that’s both professional and relatable for all its clients. NaturalGo’s identity successfully combines the core elements of its business model to create a new take on the idea of eco-friendly, transforming this known label into a complete movement.
Brand Concept: The tastiest moments are enjoyed at home, inviting friends and loved ones! We are a celebration in motion, whether you want a romantic dinner with the person you love or organize dinner for your friends, we will give you everything you need. A good meal is enjoyed from the kitchen to the table and now you have to do it your way. Follow the instructions and we promise you won’t burn anything at all. Although, thinking about it, you can always ask for two meals… Just to be safe. No room for the lazy ones in this flavor party!
The future will be in your hands. Literally. We are an ecological movement focused on innovating with conscience. The world is our inspiration and, as such, we are the ideal choice for anyone who wants to make a difference through nature. For us, eco-friendly is more than a label, it is our lifestyle. Choosing natural is the only option we know and, beyond terms or labels, we work to create a lasting impact. It’s time to go natural.
- Agency/Creative: The Brand Tag
- Article Title: NaturalGo Environmental-Oriented Rebranding and Campaign Created by The Brand Tag
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Venezuela
- Agency/Creative City: Caracas
- Market Region: North America
- Project Deliverables: Advertising, Brand Identity, Packaging Design
- Industry: Retail
- Keywords: Green packaging products
Graphic Designer: Adriana Gutierrez
Strategist: Carlos Rincon