Elementica Organic is a natural supplement brand inspired by nature itself. The basis of visual identity is natural landscapes with silhouettes of mountains, sun or moon.
The idea of naturalness and simplicity lies in the very name of the brand. Elementica Organic – elements of nature for a better life. The brand’s DNA is based on organic origin and natural ingredients. The visual identity is based on the silhouettes of natural landscapes.
Depending on the purpose of the product, its own natural landscape is used: night and full moon – reception before bedtime; green hills and slopes – extracts and natural ingredients for general health; orange-copper landscape reminiscent of autumn – immunity support; purple shades, symbolising creativity and self-realization – products for inspiration and achievement of goals.
The brand identity, unique in its segment, distinguishes its products from many competitors: smooth lines, mountain silhouettes, pastel shades. And the contrasting scarlet sun is the visual accent that guides the customer’s attention and ensures brand awareness.
A smile on the face, good spirits, energy and inner peace are the main goals that the brand strives for, giving everyone the opportunity to become part of a healthy and active society.
Soy Protein is the locomotive of the brand and the favourite of the customers. A product that combines quality and availability. Thanks to the high protein content and its fast absorption, the result is not long in coming. The second flagship is the amino acid 5-HTP, which increases the level of serotonin, the hormone of happiness: mood improves, sleep improves, and for some it may be a lifetime.
There are a number of other successful and effective products in the brand’s lineup. For example, Vegan Protein, Ginkgo Biloba and Curcumin Plus, which have no less chances to become brand leaders and customer favourites.
- Agency/Creative: WeissWater
- Article Title: Natural Supplement Brand Elementica Organic Designed by WeissWater
- Organisation/Entity: Agency
- Project Type: Product
- Project Status: Published
- Agency/Creative Country: Russia
- Agency/Creative City: Novosibirsk
- Market Region: Asia, Global
- Project Deliverables: 3D Art, Brand Design, Brand Naming, Branding
- Industry: Health Care
- Keywords: Supplements Sport Health Life
Art Director: Alexey Bochkarev