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Natura Ekos Packaging Concept

Natura Ekos Packaging Concept

Bloom&Co. – Natura Ekos Concept

In this final year project I developed a packaging concept for a line of products of the Natura Company. The aim of this project was to develop a eco-friendly packaging that is functional, innovative and that has a visual appeal. The packaging uses a green composite based on sugarcane bagasse and corn starch in its structure. Its configuration was built from organic forms that make a connection with the natural proposal defended by Natura company. The packaging design in addition to protecting and enhancing the perfume bottle, also has a visual appeal since its shapes and reliefs differ from most of the packaging in that sector. In terms of functionality, its design presents a new form of transport, avoiding the use of plastic or paper bags. In addition, its format was conceived not only thinking in the storage and protection of the perfume bottle but also in its second use, which can be used as small vases or as a decoration item due to its unic and natural design.

 

CREDIT

  • Agency/Creative: Bloom&Co.
  • Article Title: Natura Ekos Packaging Concept
  • Organisation/Entity: Student Concept, Non Published
  • Project Type: Packaging
  • Agency/Creative Country: Brazil
  • Market Region: South America
  • Format: Case
  • Substrate: Pulp Moulded

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