Healthy breads are trending today, and many brands, especially in the segment of entrepreneurs, seek to make these products look natural by simplifying the design of their packaging, which has also made the category become flat and generic at the time of purchase, users often buy by the availability of product rather than the connection they have with the brands, this happens mostly in healthy markets and that’s where Natif, our project had to be successful and provocative.

So we created for a famous Colombian instagramer, a brand that just like its creator invites you to follow her and give her many likes. We worked on this project from the creation of its naming, the conceptualization and design of its branding and initially the development of packaging for its first 2 products: Whole wheat chocolate bread and whole wheat oat bread.

Our main objective was to generate differentiation with an appetizing, eye-catching and unique product on the shelf and that if you see it on social networks will make you ask where you can buy it. The handling of the ingredients in the foreground makes it very clear to consumers what flavor they are going to find and the floating elements seduce us by imagining an explosion of flavor when we taste it.

In this category the claims are also relevant, that’s why they have a great prominence in the design and we also placed the logo vertically to gain more relevance in the packaging, allowing greater brand positioning.