Kalleh Solico Company is the biggest food and dairy producer of Islamic Republic of Iran.
Kalleh / Pemina (brand) Crispy Mix bucket is designed to be sent as a special gift by Pemina company through online platforms to the specific target consumers.
The purpose of designing and producing this product is to create awareness of all kinds of fried products of Kalleh / Pemina company like; all kinds of fried chicken, fried shrimp, Kentucky, cordon bleu, schnitzel, etc. among the specific target audience with a new and different style, like a promotion activity.
The client’s brief included the following items: a modern and up-to-date, youthful, happy and lively design, different from the all existing designs in the market specifically from the producer company and the also Persian and English logotype design was requested to be created, suitable for the design style. Finally, according to the client’s brief and numerous studies within about 3 months, the idea of designing the Pemina Crispy Mix bucket was formed and implemented in 360 degrees.
In such a way that all the products inside the bucket rotate around it and are not placed only in a certain part of it.
In addition, some target audiences (such as those who are interested in preparing fast and delicious food, who care about packaging or who have a tight time to cook and prefer to prepare ready-made meals) were illustrated and designed in combination with Persian and English logotypes in minimal and linear form.
This product is in the market now.