The Brief:
The client sought packaging for their unique millet-based ice cream, blending traditional South Indian flavors with a modern treat. The challenge was to highlight the millet story while ensuring the design stood out in a competitive market.

The Idea:
We aimed to celebrate South Indian culture through a contemporary and globally appealing design. By illustrating everyday South Indian characters—a man with a mustache, a woman with a bindi and nose stud—we created a visual identity that exudes charm and authenticity. This culturally rooted approach was complemented by a sleek, international flat-illustration style to ensure the packaging resonates beyond local markets.

The Execution:
The design draws inspiration from South Indian patterns and colors from the temple sculptures, using bold, contrasting colors to evoke vibrancy and recall value. Subtle cultural cues, like millet grains and earthen pots, emphasize the product’s unique proposition, while crisp messaging like “Made with Millets” ensures clarity. The packaging seamlessly adapts across formats—cone, bar, and pot kulfi—creating a cohesive identity that is vibrant, memorable, and rooted in tradition while feeling refreshingly modern.

The Result:
The redesigned packaging captured the attention of both children and adults. Kids were naturally drawn to the vibrant, playful illustrations, leading them to explore and enjoy millet-based ice cream for the first time. Adults, too, were intrigued by the bold, eye-catching labels, prompting them to taste the product and appreciate its cultural depth. The result was not only a boost in sales but also heightened brand reputation and recall value, cementing Nana Millet Ice Cream as a delightful fusion of tradition and innovation.