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Naming, Concept Design and Visual Language for MILKME Milk Products

Naming, Concept Design and Visual Language for MILKME Milk Products

The objective was to create naming, visual concept and unique packaging for brand new milk products. As for product packaging I got an inspiration from animals themselves i.e. several packages combined together in one module element resemble the shape of cow udder. I think this unique shape makes my packaging design special. As a result we got soft delicate shapes dictated and inspired by nature itself. I made a decision not to overload the visual concept by unnecessary details that could be avoided but rather stick to a less conventional approach by taking more moderate and minimal style as a basis. As for colours the choice fell on delicate flower colour palette and different shades were picked up for milk with different fat content. Due & thanks to selected colours the design looks not only stylish but very appealing and “tasty”.
Regarding package materials we consider to use only recycled plastic.

CREDIT

  • Design Agency: Ilya Volgin
  • Organisation/Project Type: Freelance, Non Published Concept Design
  • Article Title: Naming, Concept Design and Visual Language for MILKME Milk Products
  • Brand / Project Name: MILKME
  • Strategic Deliverables: Research / Insight, Product Naming
  • Design Deliverables: Packaging Design, Branding, Graphic Design
  • Location: Belarus
  • Market Country: Multiple Countries
  • Market Region: Global
  • Product Category: Dairy
  • Consumer Packaging Format: Bottle
  • Consumer Substrate / Material: Plastic

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